MoveAD is a contextual intelligence engine for video and CTV that analyzes content before an ad is served, generating contextual classifications along with sentiment signals and suitability scoring. These outputs can be used for targeting, exclusion, and reporting across campaigns. The platform is tailored to regional needs—Arabic language coverage and cultural relevance—while supporting compliance requirements in markets such as the UAE and Saudi Arabia. It can integrate within DSP/SSP/exchange ecosystems and offers flexible licensing and deployment options, including custom rollouts and advisory services.